Successful failure story of the SmArt Profile
We were thinking of expanding our product line in Europe. The opportunity came in an unexpected and very uncommon way.
A few years ago, a client approached us with an order for a large quantity of wall vinyl panels for our factory in Europe. We were thrilled, and we accepted the order. We even went so far as to purchase a brand new production line to ensure that we could deliver on our promise to the client.
However, things didn't go as planned. Just as the panels were being produced, the client went bankrupt, leaving us with a completed order and no revenue to show for it. It was a major setback, and it could have spelled the end for our business.
But instead of giving up, we decided to turn this failure into an opportunity. Started salles for the European market and a year ago entered North American clients.
Soon we realized that it was a whole new avenue for home improvement and decor.
We began to market our panels not just as wall coverings, but as decorative elements that could be used in a variety of ways. We partnered with interior designers and home renovation companies to showcase the versatility of our product, and soon we were attracting a whole new customer base.
To fulfill the client design, the company invested in a new production line and spent countless hours perfecting the process to ensure that each panel was flawless.
Today our 3D wall panels became a popular choice for accent walls, wall decor, wall improvement, furniture facades, and even custom art pieces.
At SmArt profile we do allow customers to choose the design, material, and color to suit the individual needs and create unique projects.
SmArtProfile manufactures realistic textured 3d wall panels for you (everyone no matter how rich or handy, old or young, living in a Van or home) to create unique space and inspire yourself to stay positive, focused, feel comfortable at home, in the office or hosting your guests.